Smooth operators &engine accelerators
Automobile business has become its sole identity!
Hyundai means ‘modernity’ and what more successful in the modern times than marking an eye-popping $57.4 billion in sales and $2.2 billion in profits during 2005 alone? Started by a band of brothers, this huge car manufacturing titan was just a small part of a bigger Hyundai group. But just as growth has been with it from its inception, family feuds have not left it alone too! It all started with founding of the Hyundai Engineering and Construction Co. in 1947 and the subsequent introduction of the automotive division (named Hyundai Motor Co.) in 1967 by Chung Ju-yung and his seven brothers. In 1980 the brothers ended their bitter relationships with a division of assets and Chung Ju-yung was left with the automotive division. Since then the company has never looked back. The company’s first car model – Cortina – was released in co-operation with Ford Motors, but the first hit from its stable was ‘Pony’, that was designed on Mitsubishi’s technology platform in 1975. The year 1986 saw the chaebol successfully enter the US market and in 1988, it also became technologically independent. A father of eight sons, he appointed Chung Mongkoo as his successor in 1999. Luckily, despite there being no signs of love amongst the brother, the company never had to bear the brunt unlike many other business families. Sadly, despite displaying shrewdness in strategic decision-making, Chun Mong-koo was indicted on April 28, 2006 for charges of embezzling $106 million. He was bailed out in July 2006 and is currently carrying on his duties of leading the company. And despite Hyundai ensuring that the world enjoys a smoother ride, the question is, “will it?”
Hyundai means ‘modernity’ and what more successful in the modern times than marking an eye-popping $57.4 billion in sales and $2.2 billion in profits during 2005 alone? Started by a band of brothers, this huge car manufacturing titan was just a small part of a bigger Hyundai group. But just as growth has been with it from its inception, family feuds have not left it alone too! It all started with founding of the Hyundai Engineering and Construction Co. in 1947 and the subsequent introduction of the automotive division (named Hyundai Motor Co.) in 1967 by Chung Ju-yung and his seven brothers. In 1980 the brothers ended their bitter relationships with a division of assets and Chung Ju-yung was left with the automotive division. Since then the company has never looked back. The company’s first car model – Cortina – was released in co-operation with Ford Motors, but the first hit from its stable was ‘Pony’, that was designed on Mitsubishi’s technology platform in 1975. The year 1986 saw the chaebol successfully enter the US market and in 1988, it also became technologically independent. A father of eight sons, he appointed Chung Mongkoo as his successor in 1999. Luckily, despite there being no signs of love amongst the brother, the company never had to bear the brunt unlike many other business families. Sadly, despite displaying shrewdness in strategic decision-making, Chun Mong-koo was indicted on April 28, 2006 for charges of embezzling $106 million. He was bailed out in July 2006 and is currently carrying on his duties of leading the company. And despite Hyundai ensuring that the world enjoys a smoother ride, the question is, “will it?”
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Rashmi Bansal Editor & Publisher of Jammag Magazine arrested, please click on the following links for details:

